Video killed the radio star by Iza Grek

Video killed the radio star by Iza Grek

Five fast stats about social media Video killed the radio star, it was alleged in 1981 by pop group The Buggles  in the song of the same name. But has social media caused the death of newspapers, magazines, and television? When online advertising first became a thing,...
Grey Literature by Iza Grek

Grey Literature by Iza Grek

As South Africans settle into the swing of 2020 economic uncertainty still dogs day to  day discussions. So despite the freshness of a new year, you might be feeling a little grey and this is the perfect time to flex your marketing muscle. Take all the grey and apply...

Be prepared by Judy Klipin

Wouldn’t it be nice if nothing bad or unexpected ever happened? If we were never taken by surprise or had our plans thwarted by unfortunate events? Sadly, this is never going to happen for any of us because real life is a series of events; some fortunate, some less...

A Peep into the Future of Marketing by Iza Grek

                Okay, we all know that no business can succeed without marketing, but how you go about it is a key factor. Advertising in traditional media will no longer cut it, and messaging must be careful not to step on the...

Entrepreneurs are the Real Heroes

“Mentoring can be a very rewarding activity,” said Ellis Falkof, ORT SA Chairman at the dazzling ORT Jet Annual Awards Ceremony for 2019 after another year of proud accomplishments. Niki Seberini was yet again an exceptional MC for the night as she effortlessly...