An ORT Jet Women’s Day breakfast was hosted at Frangelicas with guest speaker, dynamic and witty Lynn Joffe, CEO and founder of Creatrix, an agency which cultivates brand and edutainment storytelling for South African consumers. Speaking about her Jewish heritage and the love of her grandparents who raised her she talked about how to survive and thrive in a man’s world. “Which is our world now!” she added.

“My words have been my survival all my life”, she said, having worked as a copywriter at top agencies, until starting Creatrix. The fifty guests held on to her every flamboyant word as she gave her version of the ten commandments.

Integrity, experience, authenticity, age, ego, wonder were some of the words she elaborated on, enthralling the audience with her storytelling.

The event was made possible through the generous sponsorship of Issie and Mushe Kirsh.