by Jonathan | Feb 12, 2019 | Blog
Customers buy from you because you are the fastest, cheapest and have the best service or some combination of these right? That’s what most companies believe but it’s just not true. Every business believes it is special; That it has a unique selling proposition...
by Jonathan | Feb 4, 2019 | Blog
Who determines the prices you charge? Your level of sales? Your market share? Many people answer, “My customers.” Others claim, “Myself.” Certainly both are key determinants of your ultimate business success. But the primary determinant is neither. It is your...
