by Jonathan | Feb 25, 2019 | Blog
When I started my coffee business I went through almost 20 sales reps before almost giving up on the sales rep idea. The more business owners I spoke to, the more I heard the same challenge, “There are just no good sales guys out there”. Thankfully, I learned some...
by Jonathan | Feb 12, 2019 | Blog
Customers buy from you because you are the fastest, cheapest and have the best service or some combination of these right? That’s what most companies believe but it’s just not true. Every business believes it is special; That it has a unique selling proposition...
by Jonathan | Feb 4, 2019 | Blog
Who determines the prices you charge? Your level of sales? Your market share? Many people answer, “My customers.” Others claim, “Myself.” Certainly both are key determinants of your ultimate business success. But the primary determinant is neither. It is your...
by Jonathan | Jan 28, 2019 | Blog
“People travel to wonder at the heights of mountains, at the huge waves of the sea, at the long courses of rivers, at the vast compass of the ocean, at the circular motion of the stars; and they pass by themselves without wondering.” Saint Augustine When I mention...
