When the concept first broke through as a social media entity all of its own, it sounded like a language glitch that would soon be dismissed.
Yet the construction from web and log – hence blog – has become a platform for all manner of things.
There are two types of blogs:
The reasons to blog are manifold:
- It’s an ideal vehicle to add to your public relations offering. A blog allows you or your company to communicate frequently and in so doing get your message out there.
- Become a thought leader. When you provide content that adds value, i.e. provides new information, solves a problem, or gives usable advice – you set yourself up in the sector as an authority. It adds to your brand building capability.
- You can begin to build a network. This network may include not only potential customers, but fellow bloggers. Customers will tell you what they want, bloggers will share ideas; both valuable resources for adding verve to your blog offering.
- Drive traffic. With regular blogging, you will begin to get attention from readers who will follow your content and soon become your audience.
- Engage and grow. When you have this audience, you can begin to engage and build a relationship. This will earn you trust and make your position more viable and inspire trust.
- Google heights. With regular blogging, you will increase your ranking on Google as long as you continue to provide high value content.
- Make money. Once you have an audience and a growing stream of traffic, you will be able to drive leads and eventually leads will bring about sales. In addition, with an active site, Google will pay you to advertise.